Mathapelo Pitse: Founder & CEO of J’ADORE D’AMOUR

Empowering women one stiletto at a time

Tell me about yourself i.e., line of work, education, and career?
My name is Mathapelo Pitse, Founder & CEO of J’adore D’amour a luxury women’s shoe brand. J’adore was established in 2017 for audacious women who love to consistently step in style & conquer the world in timeless & trendy heels.

I have 13 years of corporate & luxury retail experience, with an entrepreneurial passion for the fashion footwear industry. My hope through J’ adore is to pave the way for female excellence in the footwear industry, one stiletto at a time.

What inspired you to pursue your line of work/business and how much work did it take for you to get where you are now?
The need or urge to live a fully authentic and happy life. Following my passion and having a feeling of being content with my life. I started my journey after realizing that many women admired my taste in shoes, and I saw an opportunity to make a business out of it.


Every journey has its share of challenges; what were yours?
Learning to be resourceful to fund my business was a challenge, especially without tertiary education. I had to rely on my passion and creativity to sell the vision to the masses no matter how small it was.

Any notable milestones you would like to share?
I am super excited that my brand now has a team of five women who are supporting me to build and grow the vision. Together we have successfully rebranded the way we visioned the brand should be and keep evolving for the better.

What is the big picture i.e., where to from here?
I am looking forward to the growth of my business particularly in these challenging times, as well as going into other business ventures which I am currently researching. My long-term goal is to venture into projects that feed my happiness and creative aspirations.

What word of advice would you like to give to others reading your story?
I would like to encourage visionaries to be brave and start their businesses. Begin at a small scale and grow, slowly it will pay off in the long run. Build brands with a purpose, bigger than the owner’s vision, which encourages sustainability and giving back to their communities.

Interesting facts about you: I love dogs and I am an avid traveller.


I would love to here from you!

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